Why it worked
The video taps into a relatable desire for comfort and indulgence through coffee, presented in an aesthetically pleasing and easy-to-follow format. The use of common kitchen items like mason jars and the clear, step-by-step recipe make it highly replicable and shareable.
Summary
The video shows the process of making two iced lattes in mason jars. It starts by adding Monin Toffee Nut syrup and Torani White Chocolate sauce to the jars, followed by espresso, ice, and milk. A cold foam is prepared separately and added to the top, finished with a sprinkle of cinnamon.
Structure
- 1Add syrups to jars
- 2Add espresso and ice
- 3Add milk and shake
- 4Add cold foam
- 5Garnish with cinnamon
- 6Enjoy
Product placement
Monin Toffee Nut syrup ACTS - it is poured into a jar as an ingredient for a coffee drink. Removing it would change the drink being made. Torani White Chocolate sauce ACTS - it is squeezed into a jar as an ingredient for a coffee drink. Removing it would change the drink being made. Fairlife milk ACTS - it is poured into a jar as an ingredient for a coffee drink. Removing it would change the drink being made. Cinnamon ACTS - it is sprinkled on top of the finished coffee drink. Removing it would change the finished drink.