life doesn't always

@marionmfelix

118.9K followers · usually 30.1K views a post

Views

608.2K

Likes

570

Comments

7

Shares

13

SoundTikTok sound · original sound - marionmfelix

Promoted product

Upstart

2 videos2 creators

Why it worked

The video effectively uses a personal narrative and relatable life challenges to introduce a financial product, making the promotion feel authentic and less like a direct advertisement. The creator's vulnerability and the clear demonstration of the product's benefits create a strong connection with the audience.

Summary

The creator shares personal challenges and life transitions, highlighting how Upstart could have provided financial solutions like personalized loans. The video demonstrates how Upstart offers a simple online application to check loan rates without impacting credit scores, helping users navigate financial needs.

Structure

1Introduction to life's unexpected challenges
2Expressing a wish for prior knowledge of Upstart
3Demonstrating Upstart's loan options and benefits
4Highlighting the ease of checking rates and its impact on credit

Original caption

I know firsthand how overwhelming money can feel but @Upstart makes borrowing simple with an easy online application! You can check your rate in minutes without affecting your credit score* 🫶🏼 #ad #upstartpartner #upstart #upstartmoments

More from @marionmfelix

Product placement

Upstart (ACTS - provides personalized loan options, allows users to check rates online, and facilitates borrowing; removing it would change the video's purpose and message). Home Depot (APPEARS - boxes are visible in the background, removing them would not change the video's purpose).

Call to action

check your rate in minutes

On-screen text

life doesn't always go according to for me it was one unexpected challenge after another all while balancing work a funeral raising my son and everything life was throwing my way I really wish I had known about upstart just to explore my options Life moves so fast but knowing about personalized loan options could have made a world of difference upstart could match you with loan offers from $1,000 to $75,000 covering an unexpected consolidating debt or navigating a major life transition like it gives you you can check your rate in minutes without impacting your credit score I know money can feel very overwhelming but upstart makes borrowing simple and easy online application get back to protect the moments that matter when you can check upstart.com Loan amounts from $1,000 to $75,000. Your loan amount will be determined based on your credit, income, and other information provided in your loan application. Not all applicants will qualify for the full amount. Minimum loan amounts vary by state: GA ($3,100), HI ($1,500), MA ($7,000). Maximum loan amounts vary by state: CA ($75,000). Checking your rate won't affect your credit score. When you check your rate, we check your credit report. This may involve a "soft" credit inquiry. If you accept your rate and proceed with your application, we do another "hard" credit inquiry that will impact your credit score. If you take out a loan, the received information may be reported to the credit bureaus. Your loan amount and terms will be determined based on your credit, income, and certain other information provided in your loan application. Not all applicants will qualify for the full amount. Minimum loan amounts vary by state. Maximum loan amounts vary by state. Upstart Network, Inc. NMLS 1293617. Upstart is not the lender for this product. Loans on Upstart's marketplace are made by regulated financial institutions.

Transcript

life doesn't always go according to for me it was one unexpected challenge after another all while balancing work a funeral raising my son and everything life was throwing my way I really wish I had known about upstart just to explore my options Life moves so fast but knowing about personalized loan options could have made a world of difference upstart could match you with loan offers from $1,000 to $75,000 covering an unexpected consolidating debt or navigating a major life transition like it gives you you can check your rate in minutes without impacting your credit score I know money can feel very overwhelming but upstart makes borrowing simple and easy online application get back to protect the moments that matter when you can check upstart.com Loan amounts from $1,000 to $75,000. Your loan amount will be determined based on your credit, income, and other information provided in your loan application. Not all applicants will qualify for the full amount. Minimum loan amounts vary by state: GA ($3,100), HI ($1,500), MA ($7,000). Maximum loan amounts vary by state: CA ($75,000). Checking your rate won't affect your credit score. When you check your rate, we check your credit report. This may involve a "soft" credit inquiry. If you accept your rate and proceed with your application, we do another "hard" credit inquiry that will impact your credit score. If you take out a loan, the received information may be reported to the credit bureaus. Your loan amount and terms will be determined based on your credit, income, and certain other information provided in your loan application. Not all applicants will qualify for the full amount. Minimum loan amounts vary by state. Maximum loan amounts vary by state. Upstart Network, Inc. NMLS 1293617. Upstart is not the lender for this product. Loans on Upstart's marketplace are made by regulated financial institutions.