Attention all Stephen King fans, the month of August is quickly approaching.

@_theleeway

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SoundTikTok sound · original sound - _theleeway

Promoted product

Fable 5https://www.fable.co/ ↗

Why it worked

The video leverages the popularity of Stephen King and the community aspect of book clubs to drive engagement. By inviting viewers to join a specific platform (Fable) and community, it creates a clear call to action and a sense of belonging.

Summary

The creator announces that the Stephen King book club will be reading "The Stand" for August. They invite viewers to join their Fable community, "Welcome to the Kingdom," to read along and discuss the book.

Structure

1Announces August book selection: "The Stand"
2Expresses excitement and anticipation for the book
3Invites viewers to join the Stephen King book club on Fable
4Describes the community and its activities
5Encourages viewers to join via the link in bio or by searching on Fable

Product placement

The video prominently features a stack of Stephen King books, and the creator discusses joining a book club on the app 'Fable'. A screenshot of the Fable app interface is shown, displaying 'Welcome to the Kingdom' and various chat rooms related to Stephen King.

Original caption

It’s time!!! So excited for this one. #stephenking #fantasy #bookish #books #booktokfyp

More from @_theleeway

Call to action

You can join through the link in my bio or just look up. Welcome to the Kingdom on Fable.

On-screen text

STEPHEN KING BOOK CLUB

Transcript

Attention all Stephen King fans, the month of August is quickly approaching. So that means we will be reading a new Stephen King book very soon. The book for the month of August is one of Stephen King's most highly regarded books. A book that I think could very well become not only my favorite Stephen King book of all time, but my favorite book of all time just from what I've heard of it. And from the books I've read previously of his, if this book lives up anywhere near the height that it receives, I think it will accomplish both of those. The book of the month of August is going to be the stand by. And to be completely honest with you guys, I have no idea what this book is about because I love going into books blind, especially when I hear such great things about them without it being spoiled at all for me. So I don't want to read the back, I don't want to look into it. I just want to read the book and have fun. But I would absolutely love if you guys were to come and read this with us. My Stephen King book club is on Fable and we We're at about 140 members. So we have a ton of Stephen King lovers in there that we read together, we talk about Stephen King together. We do giveaways. It is a great time. So I would love to have you guys there as we read one of the greatest Stephen King books ever. This will be the longest Stephen King book read I've read so far and that makes me very excited because it just gives him more time more pages to cook up a great story. I am so stocked to read this with my book club and I We'll see you guys there. You can join through the link in my bio or just look up. Welcome to the Kingdom on Fable. I'll see you guys there.