Hey y'all

@melissaann229

8.9K followers · usually 8.7K views a post

Views

38.0K

Likes

1.6K

Comments

65

Shares

66

SoundTikTok sound · original sound - flatheadcat1971

Promoted product

Dollar General

Why it worked

The creator showcases a unique, personalized item related to her work, which appeals to viewers interested in relatable content and custom crafts. The clear call to action and mention of affordability further encourage engagement.

Summary

The creator shows off a custom-made Dollar General-themed badge reel. She explains that a colleague makes these for various stores and encourages viewers to follow and order one.

Structure

1Introduction and showing the badge reel
2Explaining it's custom-made
3Mentioning the maker and other stores she makes them for
4Call to action to follow and order
5Revealing the price

Product placement

Dollar General: (a) it ACTS - it is a brand name on the creator's shirt and on a badge reel, which is shown and discussed. Removing it would change what happens in the video. (b) it merely APPEARS - it is on the badge reel.

Call to action

I'm gonna tag her here and you can order them. And she does them for a whole bunch of different stores, so she doesn't do them for Walmart, for Dollar General, for a bunch of different things. And I'm gonna tag her here. So if you're interested in something like this, make sure that you give her a follow and reach out to her. They're, um, I think this one was $10.

Original caption

Would ya look at that. #creatorsearchinsights #dollargeneral #mcgregortx #badgereel #work

More from @melissaann229

On-screen text

Hello MELISSA

Transcript

Hey y'all. I wanted to show you guys the coolest thing that I got for work. Look at this. It's a little badge reel. I used to have a whole bunch of badge reels because like I said, I was in management before those, but nothing is as cool as this one. So these are custom made and there's a lady that comes in and does our resets for our American greeting cards and she makes these. I'm gonna tag her here and you can order them. And she does them for a whole bunch of different stores, so she doesn't do them for Walmart, for Dollar General, for a bunch of different things. And I'm gonna tag her here. So if you're interested in something like this, make sure that you give her a follow and reach out to her. They're, um, I think this one was $10.