Good morning.

@melissaann229

8.9K followers · usually 8.7K views a post

Views

52.4K

Likes

3.6K

Comments

137

Shares

40

SoundTikTok sound · original sound - melissaann229

Promoted product

On Cloud

Why it worked

The video likely resonated due to its relatable "outfit of the day" format, casual and authentic presentation, and the creator's positive and energetic demeanor. The mention of affordable shoes from Walmart also appeals to a broad audience seeking value.

Summary

The creator shows off her outfit for the day, highlighting new jeans and comfortable shoes from Walmart. She mentions running errands and preparing for tasks at work.

Structure

1Greeting and outfit introduction
2Describing the outfit (shirt, jeans, shoes)
3Mentioning recent shopping trip and errands
4Discussing work tasks (resets, DJ Connect)
5Introducing assistant store manager
6

Original caption

Let’s do this!!!! #dollargeneral #dg #mcgregortx #retail

More from @melissaann229

Product placement

Dollar General (store): appears as a name on the creator's shirt, but the video is not about the store itself. Removing it would not change what happens in the video. On Cloud (shoes): ACTS - the creator is wearing them and discussing their comfort and price. Removing them would change the video as the creator is showcasing them. Walmart (store): ACTS - the creator states the shoes are from Walmart. Removing it would change the video as it provides context for the shoes.

On-screen text

MELISSA

Transcript

Good morning. Um I just wanted to show you guys my fit today. My daughter says I wear the same thing every day, so why do the videos, but um I was going to wear a store manager shirt today. Um but I just got this new one from A and I'm yesterday, so I was like, I kind of want to wear that instead. So, um today is pretty basic. Um the hair is not, but that's okay. Um it's kind of human here. Uh black tea. These jeans. I actually just got these new jeans. Um, I can't really see them, but they're kind of like white like a little bit. And then, um, maybe unpopular opinion. I don't know. But my shoes are from Walmart. And they kind of look like on-clothing, but they are so comfortable and they're super cheap also. Um, so just kind of kept it with the basic. And um, trying to show the fit of these jeans. Um, They're super comfortable, comfortable. Um, I went yesterday was my day off even though I came in for a little bit. Um, and then went into Wako and went to the mall for the first time in Wako. So, um, because I'm new in the area. It was okay. It wasn't very big, but I was able to find a couple things. Um, like the shirt and the jeans. And um, yeah, we're just going to get going. Today is my um, I do on my fresh-sins. Um, I have to do my nuns and tons. And then um DJ connect. And then there's a couple of tiny reset. Um I came in yesterday to do one of them and I ended up being more than I wanted to do yesterday. So I did part of it and then I got to finish it up today. So, um hopefully today is a good Monday. I had Miss Crystal with me here today. Um she's about to be my assistant store manager. Yay. Um and it's going to be a good day because it's Monday.