I know I talked a little bit about vendors and making sure that you get what you want

@melissaann229

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SoundTikTok sound · original sound - melissaann229

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Promoted product

Alani

Sip into a sweet escape with Alani Nu. Discover a brighter way to fuel your day with energy drinks and wellness favorites.

6 videos6 creators

Why it worked

The creator leveraged a common desire for a popular product (Alani drinks) and demonstrated a practical, proactive solution to a supply chain issue within a retail environment. This relatable problem-solving approach, combined with a clear product focus, likely resonated with viewers interested in retail, product stocking, or the Alani brand itself.

Summary

The creator explains how she partnered with a vendor to get a custom refrigerator installed in her Dollar General store to stock Alani drinks, which are her personal favorite and not typically carried by the store. This allowed her to offer a wider variety of flavors to customers.

Structure

1Introduction about vendor partnerships
2Problem: lack of cold Alani drinks
3Solution: partnering with Pepsi for a custom cooler

Original caption

Sometimes you just gotta ask for what you want! #dollargeneral #alani #mcgregortx #vendor #fyp @Alani Nutrition

More from @melissaann229

Product placement

Alani: ACTS - the video shows a cooler full of Alani drinks, and the creator discusses wanting to drink them. Removing it would change the video's focus. Dollar General: APPEARS - the creator is in a Dollar General store, and a name tag says "MELISSA DOLLAR GENERAL". Removing it would not change the video's focus.

On-screen text

SEE YOU SAVINGS

Transcript

I know I talked a little bit about vendors and making sure that you get what you want and I just wanna give you a really good example. So when I first started, we didn't have any cold Alani's. Alani's my personal favorite and I know that a lot of people like to drink Alani's. So I was like, that's not gonna work in the store. So I partnered with my Pepsi and I said, hey, I need cold Alani's. So what did he do? He ordered me a specific Alani and Celsius freezer cooler, I should say. Um, little refrigerator. And I got it in, and it was kind of like custom made. It's technically not in Dollar General, but I was able to bring it in anyway. Um, now I'm able to get in flavors that Dollar General doesn't normally carry. It's not part of their set. So that's just one way that you can make sure that you partner with your vendors and get what you want.