Product placement
Clearblue pregnancy tests: ACTS - they are used to determine if the user is pregnant, and removing them would change the outcome of the video. The user is shown holding them and the results are visible. This is incidental as the video is not about the tests themselves, but the outcome. The prices of cribs, blankets, stuffed animals, pacifiers, baby bottles, toys, and strollers are shown, and these items are presented as options for the viewer to choose from. These are incidental as the video is not about these specific products, but rather a game for the viewer to play.