Why it worked
The video likely performed well due to its interactive nature, allowing viewers to engage with the content by making choices and simulating a relatable scenario (preparing for a baby). The slideshow format is also highly shareable and engaging on platforms like TikTok.
Summary
This video is a slideshow game where viewers can simulate preparing for a baby. It starts with a positive pregnancy test and then guides the viewer through choosing a crib, blanket, stuffed animals, pacifier, baby bottle, toys, clothes, and a stroller, presenting different options and prices for each.
Structure
- 1Positive pregnancy test announcement
- 2Interactive shopping game begins
- 3Viewer chooses baby items (crib, blanket, toys, etc.)
- 4The game progresses through various baby essentials
- 5The slideshow concludes with a stroller selection
Product placement
Clearblue pregnancy tests: ACTS - they are used to determine if the user is pregnant, and removing them would change the outcome of the video. The user is shown holding them and the results are visible. This is incidental as the video is not about the tests themselves, but the outcome. The prices of cribs, blankets, stuffed animals, pacifiers, baby bottles, toys, and strollers are shown, and these items are presented as options for the viewer to choose from. These are incidental as the video is not about these specific products, but rather a game for the viewer to play.
On-screen text
POV: The test came back positive! prepare to become a mom
swipe to start!
first, how old are you?
23 26
21 30
24 28
31 18
25
Let's go shopping for some supplies, how much money do you have?!
starting money: $3000
follow: +$2000
comment: +$500
like: +$300
share: +$100
okay what crib are you picking?
okay, now pick a blanket!
nice! now pick a stuffed animal for your baby to sleep with! (pick 2)
great! now pick a pacifier!
nice! now pick a baby bottle
great! now pick some baby toys! (pick 3)
cool! now pick some clothes for your baby
cute! now pick a stroller!