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The video gamifies the process of preparing for a baby, making it interactive and engaging by allowing viewers to make choices and virtually 'spend' money. This approach taps into relatable life events and provides a fun, low-stakes way for viewers to participate and share.

Summary

This is a "choose your own adventure" style slideshow where the viewer is prompted to make choices about items for a new baby, starting with a positive pregnancy test. The viewer is guided through selecting a crib, blanket, stuffed animals, pacifier, baby bottle, toys, clothes, and a stroller, with a virtual budget that increases with engagement.

Structure

1Positive pregnancy test reveal
2Budget building through engagement
3Selecting essential baby items (crib, blanket, toys, etc.)
4Choosing baby clothes
5Selecting a stroller

Product placement

Clearblue pregnancy tests ACT - they are used to confirm a pregnancy, and their result is visible. Removing them would change the outcome of the video. The video also shows various baby products like cribs, blankets, stuffed animals, pacifiers, baby bottles, toys, and clothes, which are presented for selection by the viewer. These products ACT as choices within the game. None of these products are merely appearing.

On-screen text

POV: The test came back positive! prepare to become a mom swipe to start! first, how old are you? 23 26 21 30 24 28 31 18 25 Let's go shopping for some supplies, how much money do you have?! starting money: $3000 follow: +$2000 comment: +$500 like: +$300 share: +$100 okay what crib are you picking? okay, now pick a blanket! nice! now pick a stuffed animal for your baby to sleep with! (pick 2) great! now pick a pacifier! nice! now pick a baby bottle great! now pick some baby toys! (pick 3) cool! now pick some clothes for your baby cute! now pick a stroller!

Original caption

#fyp #foryou #slideshow #slideshowgame #swipe

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Clearblue

24.2Kviews·@miss.thalyasemedo

#fyppp #foryou #slideshow #slideshowgames #swipe