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33.0Text-HeavyPOV / Skit hookLifestyle
Hook
POV: The test came back positive! prepare to become a mom
@miss.thalyasemedo
3.3K followers · usually 536 views a post
Views
17.5K
Likes
1.3K
Comments
312
Shares
204
Promoted product
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Why it worked
The video gamifies the process of preparing for a baby, making it interactive and engaging by allowing viewers to make choices and virtually 'spend' money. This approach taps into relatable life events and provides a fun, low-stakes way for viewers to participate and share.
Summary
This is a "choose your own adventure" style slideshow where the viewer is prompted to make choices about items for a new baby, starting with a positive pregnancy test. The viewer is guided through selecting a crib, blanket, stuffed animals, pacifier, baby bottle, toys, clothes, and a stroller, with a virtual budget that increases with engagement.
Structure
- 1Positive pregnancy test reveal
- 2Budget building through engagement
- 3Selecting essential baby items (crib, blanket, toys, etc.)
- 4Choosing baby clothes
- 5Selecting a stroller
Product placement
Clearblue pregnancy tests ACT - they are used to confirm a pregnancy, and their result is visible. Removing them would change the outcome of the video. The video also shows various baby products like cribs, blankets, stuffed animals, pacifiers, baby bottles, toys, and clothes, which are presented for selection by the viewer. These products ACT as choices within the game. None of these products are merely appearing.
Original caption
#fyp #foryou #slideshow #slideshowgame #swipe
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