Wait, can you actually eat the fluff butter?

@kikizcosmeticz

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SoundTikTok sound · original sound - kikizcosmeticz

Promoted product

Fluff Butter

Water & oil based body butter for quick absorption and deep hydration Our best selling body butter turned into a FLUFF BUTTER! A creamy blend of Marshmallow and Vanilla bean INGREDIENTS: INGREDIENTS: DISTILLED WATER, EMULSIFYING WAX, SHEA BUTTER, MANGO BUTTER, ALMOND OIL, CETYL ALCOHOL, OPTIPHEN, VITAMIN E OIL, FR

2 videos

Why it worked

The video plays on the common internet trend of questioning whether cosmetic products are edible, creating a moment of surprise and curiosity when the creator actually consumes the "Fluff Butter."

Summary

The video shows a jar of "Fluff Butter" by Kikiz Cosmetics being covered in sprinkles. The creator then takes a spoonful of the product and eats it, reacting positively, implying it is edible despite being a body butter.

Structure

1Sprinkling a jar of "Fluff Butter" with rainbow sprinkles
2Creator takes a spoonful of the product
3Creator eats the product
4

Original caption

Replying to @Maddie🎀🩰 NO, you can NOT eat the fluff butter!! Only I can 🤭👀🎂 #dotcake #odlysatisfying #bodybutter #kikizcosmeticz

More from @kikizcosmeticz

Product placement

Kikiz Cosmetics (ACTS - brand name on product packaging, appears to be the brand of the product being demonstrated; removing it would change what happens in the video) Fluff Butter (ACTS - product name on packaging, appears to be the product being demonstrated; removing it would change what happens in the video)