No cuts...

@kikizcosmeticz

1.9M followers · usually 32.7K views a post

Views

1.3M

Likes

38.4K

Comments

203

Shares

274

SoundTikTok sound · original sound - kikizcosmeticz

Promoted product

Fluff Butter

Water & oil based body butter for quick absorption and deep hydration Our best selling body butter turned into a FLUFF BUTTER! A creamy blend of Marshmallow and Vanilla bean INGREDIENTS: INGREDIENTS: DISTILLED WATER, EMULSIFYING WAX, SHEA BUTTER, MANGO BUTTER, ALMOND OIL, CETYL ALCOHOL, OPTIPHEN, VITAMIN E OIL, FR

2 videos

Why it worked

The video plays on the common internet trope of visually deceptive food-like products, creating a moment of surprise and curiosity that encourages engagement.

Summary

The creator scoops a dollop of "Fluff Butter" body butter, which is decorated to look like a donut with sprinkles, and eats it. The video plays on the visual resemblance to edible treats, despite it being a cosmetic product.

Structure

1Scooping Fluff Butter
2Showing the product's resemblance to food
3Eating the product
4Reacting to eating the product

Original caption

Replying to @🪶 No cuts…you can finally know the truth 👀🫪🎂#kikizcosmeticz #dotcake #odlysatisfying #bodycare #fluffbutter

More from @kikizcosmeticz

Product placement

Kikiz Cosmetics FLUFF BUTTER - it is a body butter that is being scooped and eaten, implying it is edible, but it is a cosmetic product. Removing it would change what happens in the video.