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4.0Talking HeadOther hook
Hook
Imma need
@staria_brantley
68.6K followers · usually 946 views a post
Views
3.8K
Likes
73
Comments
9
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Selling · SaaS › Other SaaS
iCloud
Why it worked
The video taps into a common frustration many users have with subscription services and storage limitations, making it highly relatable. The creator's direct and slightly exasperated tone, combined with the specific complaint about a significant monthly cost for perceived underutilization, likely resonated with viewers who have similar experiences.
Summary
The creator expresses confusion and frustration about paying $30 a month for iCloud storage, questioning its utility when she feels it's not being used effectively. She wonders if she's doing something wrong or if her phone's storage is the issue.
Structure
- 1Expressing confusion about paying for iCloud storage
- 2Questioning the value and usage of the storage
- 3Relating it to her daughter's bedtime and her own ADHD
- 4Asking for education on why she's paying for unused storage
- 5Concluding with genuine confusion
Product placement
Apple (acts - the video is about the user's experience with Apple's iCloud storage service, which is a paid product. The user is questioning the value and usage of this service, implying it's a product they interact with and pay for. Removing it would change the entire premise of the video.)
iCloud (acts - iCloud is the specific Apple service the user is discussing and paying for. The video is a complaint about the cost and perceived lack of utility of this storage service. Removing it would make the video nonsensical.)
Original caption
No but fr, what am I paying for . #apple #icloud #icloudstorage #storagefull #iphone
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