So cute 😍🩷

@staria_brantley

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SoundTikTok sound · original sound - staria_brantley

View velocity

+5.2K views over 3.2d · ~1.6K/day · 4 observations

Promoted product

Cider

Cider is an online clothing retailer offering a variety of trendy apparel for fashion-conscious individuals.

8 videos8 creators

Why it worked

The creator effectively uses a 'dupe' or affordable alternative strategy, presenting a trendy item at a lower price point than designer versions. This appeals to budget-conscious shoppers looking for stylish, on-trend clothing without the high cost.

Summary

The creator showcases a trendy, asymmetrical top purchased from the Cider fashion brand via TikTok Shop. She highlights its versatility and how it elevates her outfits, contrasting its affordable price with more expensive alternatives.

Structure

1Introduction and initial reaction to the top
2Comparison to more expensive versions
3Revealing the top is from Cider via TikTok Shop
4Demonstrating the top's versatility with different outfits

Original caption

So cute 😍🩷 #tops #cutetop #cutetopsforwomen #ciderhaul #shirt

More from @staria_brantley

Product placement

Cider (apparel brand): ACTS - the creator mentions getting the shirt from the Cider shop, implying it's a place to buy clothes. Removing it would change the origin story of the shirt. Cider is a fashion retailer that sells trendy clothing online.

On-screen text

Obsessed 🤩

Transcript

So cute 😍🩷 #tops #cutetop #cutetopsforwomen #ciderhaul #shirt Obsessed 🤩 It looks like the version that costs maybe 100 to 150 dollars. But instead I got it from the TikTok shop from the brand Cider. And it is so cute. It literally goes with whatever outfit that I throw on. Today I have these little jelly sandals on with my little flare leg pants and then it has the asymmetrical shirt. And the little slanted or shoulder part. And I just think it's giving so cute. It's my son's birthday today and I feel like a cute mom. But I feel like a cute mom. Shout out to Cider for this because you'd be damn, I would not be paying that much money for that shirt. It literally goes with whatever outfit that I throw on. Today I have these little jelly sandals on with my little flare leg pants and then it has the asymmetrical shirt. And the little slanted or shoulder part. And I just think it's giving so cute. It's my son's birthday today and I feel like a cute mom. But I feel like a cute mom. Shout out to Cider for this because you'd be damn, I would not be paying that much money for that shirt.