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WHAT'S YOUR G*NS WORTH?

@calebhammercomposer

4.0M followers · usually 866.6K views a post

Views

4.2M

Likes

438.3K

Comments

3.0K

5.2K

Why it worked

The video likely performed well due to its controversial and relatable topic of financial priorities within a relationship, presented with humor and a touch of drama. The use of provocative language and a clear conflict between personal desires (guns, video games) and family responsibilities creates engagement.

Summary

The video features a discussion about a father's collection of guns and his financial situation. The conversation touches on the value of the guns, the family's debt, and the father's priorities, leading to a humorous exchange about his behavior and priorities.

Structure

1Questioning the value of guns
2Discussing debt and selling guns
3Questioning past sales and purchases
4Observing emotional reactions
5Critiquing choices and priorities
6Describing neglectful behavior related to video games

Product placement

The video features a discussion about guns and a brief visual of an Xbox console and controller, implying a connection to video games.

On-screen text

WHAT'S YOUR G*NS WORTH? $40,000 AT LEAST. OUR DEBT IS LESS THAN $40,000. SELL THEM. YOU'RE OUT OF DEBT. HAS HE SOLD G*NS BEFORE? LIKE, MAYBE TWO. HAS HE BOUGHT G*NS BACK? OH, YEAH. LOOK, EVEN THE WITCH IS CRYING. THE FACT THAT YOU ARE CHOOSING G*NS OVER HER AND THE KIDS. AT THE END OF THE DAY, I JUST WISH SHE WAS THANKFUL AND STOP B*TCHING ABOUT EVERYTHING. OH MY GOD, YOU GOT TO BE KIDDING ME. I DON'T THINK I'VE HAD MORE THAN FIVE IN THE PAST TWO YEARS, BECAUSE I'M THE ONE THAT GETS UP IN THE MIDDLE OF THE NIGHT. YOU WORK, YOU COME HOME, YOU SAY "HI", YOU DON'T EVEN DO THAT. YOU JUST GO TO BED BECAUSE YOU'RE P*SSED OFF AT YOUR VIDEO GAMES. YOU COME HOME, YOU'LL PLAY VIDEO GAMES. "OH MY GOSH, I'M HORRIBLE AT THIS GAME. I'M GOING TO BED." I'VE GOT TO TURN OFF YOUR X-BOX.