Loading video…
All breakouts
40.6Silent UGCOther hookLifestyle
Hook
My dream coach shoes...
@elianalovesthethrift
2.9K followers · usually 1.8K views a post
Views
74.1K
Likes
3.9K
Comments
21
Shares
18
Why it worked
The video taps into a relatable experience of beloved items deteriorating over time, creating a sense of shared nostalgia and disappointment.
Summary
The video shows a person trying on a pair of Coach ballet flats, which are visibly deteriorating due to dry rot. The on-screen text expresses sadness over the shoes being ruined.
Structure
- 1Person tries on Coach shoes
- 2Shoes are shown to be falling apart
- 3On-screen text laments the damage
- 4Person continues to try on the damaged shoes
Product placement
Coach shoes: ACTS - they are worn and demonstrated to be falling apart. Removing them would change what happens in the video.
On-screen text
My dream coach shoes...
Taken by dry rot... rip
Original caption
So I didddd buy them lolol… they gave me 50% off and I couldn’t refuse ahhhh!! But why do they eat as a ballet flat omg #hearingthesaxaphones #coachshoes #coachfinds #vintagecoachheels #thriftflops
More from @elianalovesthethrift
More breakout videos from this creator.
