Why it worked
The video effectively uses a direct comparison and visual demonstration of product texture and absorption to engage viewers. The creator poses a question to encourage interaction and comments, leveraging the common interest in skincare solutions.
Summary
The creator compares two barrier creams, La Roche-Posay Cicaplast Baume B5+ and Centellian24 Madeca Cream, by applying them to different sides of their face. They highlight that one cream takes a long time to absorb while the other melts into the skin instantly.
Product placement
La Roche-Posay Cicaplast Baume B5+ (ACTS - used on face, appears to be a skincare product, its interface is operated by being squeezed from a tube and applied to skin, removing it would change what happens in the video)
Centellian24 Madeca Cream (ACTS - used on face, appears to be a skincare product, its interface is operated by being squeezed from a tube and applied to skin, removing it would change what happens in the video)