Why it worked
The video uses a direct comparison format with clear visual differences in texture and application, making it easy for viewers to understand the creator's preference and potentially influencing their own purchasing decisions.
Summary
The creator compares two barrier creams, La Roche-Posay Cicaplast Baume B5 and Centellian24 Madeca Cream. She applies both to her face, highlighting the perceived slow absorption and heaviness of the former, and the fast absorption and lightweight comfort of the latter, ultimately picking the Centellian24 Madeca Cream.