Post by @neilpatel

SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the old scoreboard of rank, click, and traffic flipped upside down, why what the rest of the internet says about you now moves AI more than your own pages, and why the real job today is becoming the trusted answer instead of chasing the click. If your reports show dead pages that are actually being read back to people every day, this explains what's really going on.