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@neilpatel

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Ubersuggest ubbersuggest.com ↗

Why it worked

The video addresses a timely and critical pain point for content creators and businesses: the changing landscape of SEO and the impact of AI. By presenting a clear problem, supporting it with data, and offering a concrete solution (Ubersuggest), it resonates with the audience's immediate concerns.

Summary

The video explains that the old SEO playbook of creating helpful content and ranking on Google is no longer effective due to AI and Google's ability to summarize content. Successful blogs now differentiate themselves by creating unique, firsthand content and building visibility across multiple platforms beyond just Google Search.

Structure

1Introduction to the problem: websites failing despite helpful content.
2Study results: 85% traffic loss for median blogs, only 21% growing.
3The old SEO model vs. the new reality with AI.
4Successful blogs differentiate with unique, firsthand content.
5The new SEO strategy: building visibility across multiple platforms.
6

Original caption

The websites getting crushed by Google right now all have one thing in common. Their content was useful, but it wasn’t special. Here’s what I mean by that. A major study tracked 100 once-successful blogs from 2022 to 2026. The median blog lost 85% of its Google traffic. Only 21 are still growing. So this isn’t a niche problem. It’s the end of the old SEO model. For years, the playbook was simple: write helpful content, rank on Google, monetize the traffic. But if Google or AI can summarize your answer because it’s overly generic, it no longer has to send people to you. The blogs that survived did something different. They created content with firsthand proof, recipes they cooked, products they tested, patterns they followed stitch by stitch. Content AI can talk about, but can’t fully fake. And they didn’t win from Google alone. They built visibility across Google, social media, YouTube, AI search, and email, then turned that attention into a brand they own. That’s the new SEO. Old SEO was optimizing for one search engine. New SEO is Search Everywhere Optimization. And you can actually see where you stand right now. Go to Ubersuggest.com and look beyond Google rankings. Check where you show up across AI and other surfaces. The websites built only for Google are melting. The brands building visibility everywhere are still growing. That’s the split. And it’s getting wider.

More from @neilpatel

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On-screen text

The websites by Google The SEO Playbook Just Broke All have in common. The content but it wasn't special. what I mean A major study 100 blogs that were once successful. The median blog lost 79% 85% of traffic. Only 21 still growing, 85% 21% so it isn't It's the end of an old SEO model. THE OLD PLAYBOOK Write helpful content Rank on Google Monetize the traffic THE PROBLEM NOW AI Too generic. Can be summarized. No clicks to you. THE BLOGS THAT SURVIVE DID SOMETHING DIFFERENT Cooked recipes Tested products Tested patterns Followed stitch by stitch It's the content only you can create. You can talk about it, but you can't fully fake it. that survive study different. THEY DIDN'T RELY ON GOOGLE ALONE Search Social Media AI Email Brand Turn attention into a content with firsthand Recipes they cooked Products they tested They followed Patterns by stitch. Patterns they follow It's a content AI can talk about, but you can't fully fake. didn't win it Google alone. They built Google Search AI Social Media Email into a brand That's the new SEO. THAT'S THE NEW SEO OLD SEO Optimizing for just one search engine NEW SEO Search Everywhere Optimization NEILPATEL by digital EN Blog Marketing Stats Se to grow traffic in or Predictive Analytics See which keywords will drive traffic before you rank. Competitor Analysis Reverse-engineer successful competitor strategies AI Keyword Research 100k keyword database with years of SEO expertise, simple AI models and AI-generated keyword ideas and search intent right now. From chaos to in just a few steps Search a keyword to get instant data and AI suggestions Optimize content and fix issues using our insights ubersuggest.com by Over 250,000 users from business to enterprise type and look rankings. and all these services. Plans & Pricing Apps & Integrations Services TOP SEO OPPORTUNITIES SEO ISSUE Priority 1 212 pages with broken links START OPTIMIZE Priority 2 This page has potential to rank higher for the keyword "Why might you include a noindex tag on certain pages" Mark as done START Keywords Ranking Track keyword trends, spot changes, and bulk upload lists with ease. Add Website built only are melting, that are visibility for everywhere growing.