Why it worked
The video likely worked due to its surprising and unconventional approach to a common household task (cleaning). The use of unexpected ingredients like salt and cinnamon with sponges, combined with the 'cleaning hack' format, creates curiosity and encourages viewers to watch until the end to see the outcome.
Summary
The video shows a person cutting up sponges and mixing them with salt, dish soap, and cinnamon in a bowl, then wrapping it in foil. The intention appears to be creating a DIY cleaning product.