#ad

@chloecbowen

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SoundTikTok sound · original sound - chloecbowen

Promoted product

Cottonelle Ultra Cleancottonelle.com

Why it worked

The video effectively uses a relatable "hot take" to introduce a product recommendation, framing the purchase of a specific toilet paper brand as a smart upgrade rather than an unnecessary expense. The mention of a "rollback" deal at a common retailer like Walmart adds a sense of urgency and value, making the soft-sell approach more persuasive.

Summary

The creator shares a "hot take" that everyday products are worth being picky about, highlighting Cottonelle Ultra Clean toilet paper as a worthwhile upgrade. She mentions that 12-packs are currently on rollback at Walmart for a good price, making it an easy switch for household essentials.

Structure

1Introduction of "hot take" on product pickiness
2Recalling past habit of grabbing any toilet paper
3Highlighting Cottonelle Ultra Clean as a preferred choice
4

Original caption

#ad One of my favorite kinds of upgrades? The ones that don't actually cost more. @Cottonelle® Brand 12 packs are currently on Rollback at Walmart as low as $11.67, so if you're stocking up on household essentials, it's an easy switch! Get yours today, link in bio! Locations, pricing, and inventory may vary. Please check Walmart.com for more information! #CottonellePartner #WalmartFinds #ComeClean

More from @chloecbowen

Product placement

Cottonelle (toilet paper): ACTS - its interface is operated (by being placed in a shopping cart, on a shelf, and in a bathroom dispenser), it generates a visible result (cleanliness, implied by its function), and someone says what it does for them (provides softness and thickness). Removing it would change what happens in the video. Walmart (retailer): APPEARS - it is the location where the product is purchased. Removing it would not change what happens in the video, but would change the context of the purchase.

Call to action

Get yours today, link in bio!

On-screen text

#ad hot take but the products that you use every day are worth being picky about I used to grab whatever toilet paper was on the shelf without thinking twice but upgrading shouldn't have to cost more and with Cottonelle 12 packs now on rollback at Walmart for as low as $11.67 it doesn't have to my go to is Ultra Clean because it's thick strong and now has improved softness honestly one of those little upgrades that make an everyday routine feel a little bit more intentional so if you're making a Walmart run this week definitely keep an eye out for the Cottonelle 12 packs on Rollback

Transcript

hot take but the products that you use every day are worth being picky about I used to grab whatever toilet paper was on the shelf without thinking twice but upgrading shouldn't have to cost more and with Cottonelle 12 packs now on rollback at Walmart for as low as $11.67 it doesn't have to my go to is Ultra Clean because it's thick strong and now has improved softness honestly one of those little upgrades that make an everyday routine feel a little bit more intentional so if you're making a Walmart run this week definitely keep an eye out for the Cottonelle 12 packs on Rollback