#ad

@mckinleymemm

138.7K followers · usually 13.0K views a post

Views

1.3M

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901

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2

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SoundTikTok sound · original sound - mckinleymemm

View velocity

+263.1K views over 8.5d · ~30.9K/day · 8 observations

Promoted product

Cottonelle

Why it worked

The video taps into the relatable chaos of back-to-school season for parents, reframing "essentials" beyond just school supplies to include household necessities that simplify daily life. The creator's personal anecdotes and focus on practical solutions make the promotion feel authentic and helpful.

Summary

The creator shares her "real" back-to-school essentials, focusing on restocking household items like Cottonelle toilet paper and wipes, which she finds essential for making mornings easier and aiding in potty training. She encourages viewers to stock up on Cottonelle to feel confident heading back to school.

Structure

1Introducing back-to-school essentials
2Explaining the "life reset" aspect of back-to-school shopping for moms
3Highlighting Cottonelle Ultra Soft toilet paper and Gentle Plus Wipes as key upgrades
4Explaining the benefits of the products, especially for potty training

Original caption

#ad back to school is basically a full life reset moment✨🧻 come clean & stock up on the REAL necessities at @target with @Cottonelle® Brand before for the morning chaos officially begins😂🤍 #CottonellePartner #TargetFind #backtoschool #momlife

More from @mckinleymemm

Product placement

Cottonelle Ultra Soft: acts - it is a brand of toilet paper that the creator is showing and discussing as a necessity for back to school. Removing it would change the video's focus. Cottonelle Gentle Plus Wipes: acts - it is a brand of wipes that the creator is showing and discussing as a necessity for back to school. Removing it would change the video's focus.

Call to action

Stock up on Cottonelle and feel confident going back to school.

On-screen text

#ad THESE ARE THE REAL BACK TO SCHOOL ESSENTIALS back to school shopping isn't just restocking on school supplies. It's a full life reset as a mom! While everyone's grabbing backpacks and notebooks, I'm restocking on things that actually make our mornings easier. Cotonelle Ultra Soft and Gentle Plus Wipes are one of those non negotiable upgrades. Because they leave everyone feeling so clean and fresh, ready for the day ahead. These are so helpful in potty training my youngest. So we can focus on all the other back to school chaos. Stock up on Cottonelle and feel confident going back to school.

Transcript

THESE ARE THE REAL BACK TO SCHOOL ESSENTIALS back to school shopping isn't just restocking on school supplies. It's a full life reset as a mom! While everyone's grabbing backpacks and notebooks, I'm restocking on things that actually make our mornings easier. Cotonelle Ultra Soft and Gentle Plus Wipes are one of those non negotiable upgrades. Because they leave everyone feeling so clean and fresh, ready for the day ahead. These are so helpful in potty training my youngest. So we can focus on all the other back to school chaos. Stock up on Cottonelle and feel confident going back to school.