Apple veut que tu ne possèdes plus jamais ton iPhone

The video taps into a common consumer concern about the increasing cost of technology and the shift towards subscription models, framing it as a clever business strategy with potential long-term implications for consumers.

Apple is launching an iPhone rental service in the US for $18/month, which the creator argues is a brilliant marketing strategy. This model transforms a one-time sale into recurring revenue, lowers the perceived cost barrier, and locks customers into Apple's ecosystem, making customer retention easier.