Idk if I'm gonna be able to finish paying off my McFlurry man...

@tastyliveshow

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Selling · SaaS › Finance Software

Klarnaseen in 6 videos →https://www.klarna.com/ ↗

Why it worked

The video leverages relatable, humorous examples of using buy now, pay later for small, everyday items (McFlurry, tacos) to introduce a new, potentially controversial application: leasing expensive tech like iPhones. This contrast and the 'you'll own nothing' quote likely sparked curiosity and engagement.

Summary

The video discusses Klarna's new 'Apple Upgrade' program, which allows customers to lease Apple products like iPhones for a monthly fee instead of buying them outright. This program aims to encourage more frequent device upgrades by making it easier for consumers to access the latest technology.

Structure

1Introduction to buy now, pay later for small items
2Announcement of Klarna's partnership with Apple for leasing
3Explanation of the 'Apple Upgrade' program and its terms
4Discussion of Apple's motivation for the program (increasing upgrade frequency)
5Comparison to traditional Klarna purchases and the lease-return model

Original caption

Buy now, pay later services like Klarna have all sorts of applications for consumers, from major purchases like TVs all the way to minuscule ones like a McFlurry. And today, Klarna added yet another application to their bag, but this time, it’s LEASE now, pay later. Apple has partnered with Klarna to launch Apple Upgrade, a program which lets customers lease all Apple devices for a flat monthly fee. While Klarna will not charge late fees for missed payments, they will terminate leases after three months of non payment. The move comes as Apple tries to shorten the iPhone replacement cycle, which is currently at an all-time high of four years. Would you ever lease an Apple product? Let us know in the comments! #Tech #Apple #Klarna #BNPL #greenscreen

More from @tastyliveshow

Their other posts in the index, biggest breakout first.

Transcript

Idk if I'm gonna be able to finish paying off my McFlurry man... [LAUGHTER] I am, I'm chronically online as I am. You've probably seen this picture before, the guy who financed his McFlurry on Klarna. Or maybe you've seen this one, the woman who financed her tacos. While McFlurries and tacos aren't really the intended use cases for buy now, pay later, you can use them for just about anything you want these days. And today, Klarna added a big new financeable item: Apple products. Apple plans to lease iPhones for $17.99 a month through partner Apple and Klarna, a partnership which lets customers lease, not buy, but lease all Apple products, from iPhones to watches to laptops. The program is called Apple Upgrade. And the catch is that unlike with most other Klarna products, you don't actually have to buy the item. You have to return the item at the end of the lease. Most of Apple's consumers, especially in the U.S. and other developed markets, are buying devices on installment plans or trade-ins, so we can expect to see much more aggressive offers, Nabila Popal, senior research director at IDC, told CNBC in an interview after the company signaled price increases in June. Apple is looking for new ways to offer iPhones through installment payments, a strategy that investors have long thought could help smooth the seasonality of the business and reduce the company's reliance on hit device cycles for growth. The new program could also encourage customers to replace their devices so the average iPhone replacement cycle is expected to nearly four years, according to estimates. As a lease, devices will be returned at the end of 24 months. Users can lease their phone at that time with an early payment, or upgrade to a new device. No security deposit is required and, while Klarna won't charge any late fees for missed payments, they will terminate leases after three months of non-payment. The goal of the program, there in the name. They want customers to upgrade their devices more frequently. The current iPhone replacement cycle is about four years, which is the longest it's ever been. Furthermore, being forced to return the device at the end of the lease term means that Apple can turn around and release it to somebody else, allowing them to make a profit on the same device twice. Do you ever lease an iPhone?