Promoted product
HomeGoods leopard/animal print finds
Why it worked
The video taps into a popular and enduring trend (leopard/animal print) and showcases visually appealing products in a retail setting, making it relatable and aspirational for home decor enthusiasts.
Summary
The video showcases a variety of leopard and animal print home decor items found at HomeGoods. The creator highlights blankets, pillows, and a fragrance diffuser, encouraging viewers to share their favorite finds.
Structure
- 1Introduction to HomeGoods and animal print theme
- 2Showcasing various leopard print pillows and blankets
- 3Highlighting a specific fragrance diffuser
- 4Displaying more animal print pillows and throws
- 5Close-up on artwork with a cheetah motif
- 6Final display of folded leopard print blankets
Product placement
HomeGoods: APPEARS - a store name visible on screen and in the title card. Removing it would not change what happens in the video.
Neiman Marcus: APPEARS - a brand name on a box. Removing it would not change what happens in the video.
Rachel Zoe: APPEARS - a brand name on a blanket. Removing it would not change what happens in the video.
MG (Orange Cinnamon): ACTS - a fragrance diffuser that is shown and its packaging is described. Removing it would change what happens in the video as it is a product being featured.
Jonathan Adler: ACTS - a brand name on a pillow. Removing it would not change what happens in the video as the pillow is shown but not specifically promoted.