Promoted product
tortoiseshell lamps
Why it worked
The video effectively uses a native mention strategy by showcasing a visually appealing product with a clear price point and a direct call to action to check it out at a specific retailer. The use of relevant hashtags also aids discoverability.
Summary
The video showcases two tortoiseshell-patterned table lamps displayed on a shelf in a retail store. The lamps have black shades and brass-colored bases, and one of them has a price tag indicating it is on sale for $69.99, originally priced at $120.00.
Structure
- 1Showcase of lamps on a shelf
- 2Close-up on one lamp's base and price tag
- 3Pan across multiple lamps on display
- 4Focus on the tortoiseshell pattern
- 5Final shot of the lamps
Product placement
HomeGoods (ACTS - store where the product is sold, removing it would change the context of the video), TAHARI (APPEARS - brand name on a tag, removing it would not change what happens in the video)
Call to action
Check out these two stunning tortoiseshell lamps available at @HomeGoods
On-screen text