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21.9Talking HeadProblem Callout hookLifestyle
Hook
If you've ever felt like you don't know what you're doing,
@fridayafternoontea
157.8K followers · usually 751 views a post
Views
16.3K
Likes
167
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10
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Why it worked
The video uses a relatable anecdote about the accidental invention of black tea to offer encouragement and a positive reframing of mistakes. This narrative approach is engaging and provides a memorable takeaway.
Summary
The video uses the accidental invention of black tea as a metaphor to encourage viewers not to be paralyzed by the fear of not knowing what they're doing. It suggests that mistakes and accidents can lead to iconic and successful outcomes.
Structure
- 1Introduction of the feeling of not knowing what you're doing
- 2The story of black tea's accidental invention
- 3Relating the story to the viewer's own potential for creating something iconic
- 4Encouragement to try despite uncertainty
On-screen text
If you've ever felt like you don't know what you're doing, remember that black tea was literally invented by accident when some marauding jerkwads stomped all over a storehouse of green tea to wreck it, unintentionally creating something totally iconic.
Original caption
Worried you’re making a mess of things? Don’t let it paralyze you! Give it a try anyway. You never know when you’ll make something brilliant! ☕️💅
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