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97.7Talking HeadProblem Callout hookLifestyle
Hook
Sue me, I didn't want to wait in the Myka line
@selleb.sisters
40.3K followers · usually 9.2K views a post
Views
874.4K
Likes
30.4K
Comments
85
Shares
942
Why it worked
The creator uses a relatable sentiment (avoiding a long line) to introduce a product they are enjoying, making it seem like a desirable alternative.
Summary
The creator shows a container of Myka frozen yogurt, stating they didn't want to wait in line for it. They then proceed to eat the frozen yogurt.
Structure
- 1Shows Myka frozen yogurt
- 2States they didn't want to wait in line
- 3Begins eating the frozen yogurt
Product placement
Myka: acts - it is a brand of frozen yogurt that the creator is eating. Removing it would change what happens in the video.
On-screen text
Sue me, I didn't want to wait in the Myka line
Original caption
So I wasted $57 on ubereats Myka soup #froyo
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