Promoted product
Pickle Margarita
Why it worked
The video taps into the novelty of an unusual food/drink combination (pickle margarita) and provides a positive, relatable review, encouraging viewers to try something new.
Summary
The creator tries a pickle margarita at Birch's on the Lake, initially hesitant but ultimately finding it surprisingly delicious. Her companion also tries the drink and agrees with her positive assessment.
Structure
- 1Introduction of the pickle margarita
- 2Creator expresses initial hesitation
- 3Creator tries the drink and finds it good
- 4Companion tries the drink
- 5Both agree the drink is good
Product placement
Tito's Handmade Vodka (appears, does not act, removing it would not change what happens in the video); Birch's on the Lake (acts, is the location where the drink is served and consumed, removing it would change what happens in the video); Tito's Handmade Vodka (appears, does not act, removing it would not change what happens in the video)
On-screen text
I Finally Tried the Pickle Margarita
Original caption
I never thought I'd say this... but a pickle margarita is actually SO good 🥒🍹😂 We stopped by Birch's on the Lake and I fully expected this to be a one-sip kind of drink, but I was so wrong. It's tangy, refreshing, and somehow just works. 📍Birch's on the Lake, Long Lake, MN #picklemargarita #picklelover #margarita #minnetonka #minneapolis @Birch’s on the Lake