Every burger is only $10?!

@cindysimply

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SoundTikTok sound · original sound - cindysimply

Promoted product

MN Burger Week app

$10 BURGER SPECIALS FROM THE TWIN CITIES' MOST DELICIOUS RESTAURANTS — MN Burger Week brings you $10 burger specials from Minnesota's most delicious restaurants. Each restaurateur and Chef will prepare their unique take on burger with a burger special.

Why it worked

The video leverages a strong value proposition ($10 burgers) and a clear call to action (download the app, participate in Burger Week) to drive engagement. The visual appeal of the food and the excitement of winning prizes also contribute to its effectiveness.

Summary

This video promotes Minnesota Burger Week, an event running from August 10th to 16th, where participating restaurants offer burgers for $10. Viewers are encouraged to download the MN Burger Week app to check in at restaurants, earn points, and enter to win prizes, including a $1,000 grand prize.

Structure

1Introduction to $10 burgers in Minnesota
2Highlighting Birch's on the Lake and their Smash Burger
3Explaining Minnesota Burger Week details (dates, price)
4

Original caption

Minnesota Monthly is hosting the first-ever MN Burger Week, and you won't want to miss it!! 👀🍔 @Minnesota Monthly I kicked things off at Birch's on the Lake and tried their Burger Week Smash Burger 🤤 From August 10–16, you can visit participating restaurants across Minnesota to enjoy exclusive $10 Burger Week specials. Download the MN Burger Week app, check in at each restaurant you visit, earn points, and you'll be entered to win prizes, including a $1,000 grand prize!! @MN Burger Week @Birch’s on the Lake #MNBurgerWeek #MinnesotaMonthly #burgerweek #MinnesotaFood #TwinCitiesFood

More from @cindysimply

Product placement

Minnesota Monthly: a magazine that hosts events like Burger Week. It merely APPEARS as a watermark and is mentioned in the caption. Removing it would not change what happens in the video. Birch's on the Lake: a restaurant that serves burgers. It is mentioned in the caption and shown on screen. Removing it would change what happens in the video. MN Burger Week app: an app used to track participation in Burger Week and earn points. It is mentioned in the caption and shown on screen. Removing it would change what happens in the video. Burger Week: an event where restaurants offer $10 burgers. It is mentioned in the caption and on screen. Removing it would change what happens in the video.

Call to action

Download the MN Burger Week app, check in at each restaurant you visit, earn points, and you'll be entered to win prizes, including a $1,000 grand prize!!

On-screen text

Every burger is only $10?! Minnesota, more burgers. Birch's on the Lake Burger Week Smash Burger. Minnesota Monthly the very first Minnesota Burger Week. From August 10th through the 16th, $10 burgers at participating restaurants across Just download Burger Week app, check in at each you visit, even have to win prizes, $1000 grand prize. excuse to new burger spots, this is it!!

Transcript

Minnesota, more burgers. Birch's on the Lake Burger Week Smash Burger. Minnesota Monthly the very first Minnesota Burger Week. From August 10th through the 16th, $10 burgers at participating restaurants across Just download Burger Week app, check in at each you visit, even have to win prizes, $1000 grand prize. excuse to new burger spots, this is it!!