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All breakouts
143Talking HeadDirect Question hookHealth
Hook
girlfriend to girlfriend, how are we hiding our acne from our bfs
@bellaskindiaries
3.4K followers · usually 16.3K views a post
Views
2.3M
Likes
220.7K
Comments
6.7K
Shares
2.8K
View velocity
+1.2M views over 41.8d · ~29.9K/day · 7 observations
Why it worked
The video taps into a relatable problem for many young women, using a direct and conversational hook to engage the audience. The visual of the creator preparing to conceal acne is also inherently intriguing.
Summary
The video opens with a young woman holding a small, round object, possibly a pimple patch or concealer. Text on screen asks "girlfriend to girlfriend, how are we hiding our acne from our bfs". The creator then brings the object towards her face, implying she is about to apply it to cover acne.
Structure
- 1Introductory text and question
- 2Creator holds up a product
- 3Creator brings product to face
On-screen text
girlfriend to girlfriend,
how are we hiding
our acne from our bfs
Original caption
it’s always the worst timing 😭 #acnetips #acneproneskin #acnemakeup #clearskin #acnetreatment
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