Why it worked
The video taps into a relatable problem for many young women, using a direct and conversational hook to engage the audience. The visual of the creator preparing to conceal acne is also inherently intriguing.
Summary
The video opens with a young woman holding a small, round object, possibly a pimple patch or concealer. Text on screen asks "girlfriend to girlfriend, how are we hiding our acne from our bfs". The creator then brings the object towards her face, implying she is about to apply it to cover acne.