Why it worked
The video taps into a relatable insecurity for many young women, using a direct question to engage the audience. The visual of the skincare product hints at a solution without being overly promotional, encouraging comments and discussion.
Product placement
The Ordinary (skincare brand) - ACTS - The creator holds up a bottle of The Ordinary product, implying it's used for skincare. Removing it would change the visual context of the video. The Ordinary is a brand that sells skincare products.