@lisalovesbiz — 7x breakout

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What if the packaging

@lisalovesbiz

29.4K followers · usually 4.6K views a post

Views

30.4K

Likes

1.5K

Comments

440

Promoted product

F&F COFFEE

Why it worked

The video leverages a novel and visually appealing concept (cookies shaped like pizzas in matching boxes) that is inherently shareable and attention-grabbing, tapping into the desire for unique food experiences and creative branding.

Summary

The video showcases cookies shaped like pizzas, presented in custom pizza-style boxes from 'F&F COFFEE'. It highlights how this creative packaging enhances the product's appeal, makes unboxing memorable, and encourages social sharing.

Structure

1Introduction of pizza-shaped cookies
2Showcasing pizza-style packaging
3Explaining the creative concept
4Highlighting the unboxing experience
5Emphasizing shareability and branding impact

Product placement

F&F COFFEE Bar à desserts: This is the name of the business/brand that appears on the packaging of the cookies. It acts as a brand identifier for the cookies being shown. Removing it would change the branding of the cookies. It merely appears as a logo/brand name on the packaging.

On-screen text

What if the packaging matched the product? This cookie is shaped like a pizza... so the box is too. It's a fun, creative concept that instantly grabs attention, makes the unboxing even more memorable, and gives customers another reason to share it online. A simple idea that turns an ordinary cookie into a unique experience.

Original caption

Why settle for a regular box when your cookie is shaped like a pizza? 🍪🍕 This pizza-style packaging instantly makes your product more memorable, creates an amazing unboxing experience, and is exactly the kind of detail customers love to share. Small packaging upgrade, big branding impact. #cookizza #cookie #cookiebusiness #pizza #packagibg