our giant (gf!) chocolate chip cookie

@xtinaashbaugh

19.3K followers · usually 22.0K views a post

Views

65.1K

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SoundTikTok sound · original sound - xtinaashbaugh

View velocity

+10.8K views over 17.6d · ~613/day · 6 observations

Promoted product

Double Black SF

Why it worked

The video effectively showcases a visually appealing and indulgent product with clear details about its size, ingredients, and dietary benefits (gluten-free). The creator's enthusiasm and the unique presentation (giant cookie, custom pizza box) create strong appeal.

Summary

The creator highlights a giant, gluten-free chocolate chip cookie from their San Francisco shop, Double Black SF. The cookie is 9 inches in diameter, made with French chocolate and sea salt, and can be ordered for dine-in or take-out in a custom pizza box.

Structure

1Introducing the giant cookie
2Describing its size and ingredients
3Explaining serving options (dine-in/take-out)
4Mentioning it's gluten-free and made with quality ingredients
5Highlighting the option to heat it up

Original caption

also avail in quarters 🤌🍪🍪 @Double Black SF @Yardsale #doubleblacksf #yardsale #newcoffeeshop #gf #glutenfree

More from @xtinaashbaugh

Product placement

Double Black SF (ACTS - a coffee shop that sells cookies, its name appears on a pizza box and is spoken; removing it would change what happens in the video) Yardsale (APPEARS - a brand name on a pizza box, likely related to Double Black SF; removing it would not change what happens in the video)

Call to action

Come by Double Black this weekend or today, or anytime forever because we will be keeping the giant cookie around and we want to do other fun flavors.

On-screen text

our giant (gf!) chocolate chip cookie

Transcript

I opened a shop in San Francisco last week and I wanted to highlight one of our most popular menu item, which is our giant chocolate chip cookie. It is 9 inches in diameter so it is quite literally giant. If you order it for here, we serve it on a tray with two glasses of milk. If you order it to go, it comes in a custom pizza box so you can bring it to an event or to your home or to work or quite literally wherever you want to the park, perhaps. Other fun facts about the cookie is its gluten-free but you would never know. It is one pound of dough. It has French chocolate and sea salt and it is amazing. We also finally have our toaster oven ready so you can get it heated up, which is awesome. Anyway, come by Double Black this weekend or today, or anytime forever because we will be keeping the giant cookie around and we want to do other fun flavors. So if you have any ideas or suggestions for a limited edition giant cookie, let us know.