Why it worked
The post uses a relatable scenario of being in bed and then transitions to an invitation for a fitness activity, which could resonate with viewers looking for motivation or ideas for their day. The use of popular hashtags related to Pilates also likely contributed to its reach.
Summary
The first slide shows a text message conversation where one person asks "Hey wyd" and the other replies "Laying in bed." The second person then asks if the first person wants to go to Pilates. The subsequent slides show images related to Pilates and a woman in workout attire.
Structure
- 1Text message exchange about being in bed
- 2Invitation to go to Pilates
- 3Visuals related to Pilates and fitness
On-screen text
Hey wyd
Laying in bed
Delivered
Oh wanted to see if you wanted to go to Pilates
+ iMessage