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79.4Silent UGCOther hookCreator Economy
Hook
pilates ootd
@sophie_axelson
17.5K followers · usually 2.8K views a post
Views
221.8K
Likes
638
Comments
8
Shares
12
Promoted product
FP Movement
Why it worked
The video uses a simple, aesthetic 'outfit of the day' format that is highly shareable and serves as a natural, low-friction product showcase.
Summary
The creator showcases her pilates outfit in a short video. She tags the brand FP Movement in the caption and provides a link to shop the look.
Structure
- 1Creator walks towards the camera
- 2Full body shot of the outfit
- 3Creator poses and smiles
- 4Creator turns around to show the back of the outfit
Product placement
The creator is wearing FP Movement activewear.
On-screen text
pilates ootd
Original caption
pilates ootd with @FP Movement #fpmovementpartner #activewearstyle #whatiwore #OOTD #outfitinspo
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