WHAT DO YOU DO FOR A LIVING?

@calebhammercomposer

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Why it worked

The video likely performed well due to its relatable topic of income and career satisfaction, combined with a conversational and slightly provocative tone that encourages viewer engagement and discussion.

Summary

A copywriter reveals she earns $62,500 annually but feels she is not doing great and likely lives above her means. The interviewer questions her income, noting that most people on the show earn significantly more.

Structure

1Interviewer asks about profession
2Guest states she is a copywriter
3Interviewer mentions hiring a copywriter
4Guest reveals her salary
5Interviewer questions her financial situation

On-screen text

WHAT DO YOU DO FOR A LIVING? SO I'M A COPYWRITER. OH, VERY COOL. WE'RE HIRING A COPYWRITER. IF YOU'RE NOT A COMPLETE M*RON LIKE MOST PEOPLE ON THE SHOW WE MIGHT HIRE YOU. I ACTUALLY APPLIED. DID YOU EVER HEAR BACK? NO. WHAT ARE YOU MAKING? UHM SO RIGHT NOW $62,500. $62,500, OKAY, THAT'S NOT HORRIBLE. HOW ARE WE DOING $62,500? I'M NOT DOING GREAT. LIKE I WISH THAT I WAS MAKING A LITTLE BIT MORE OR- AREN'T YOU DOING GREAT? IS IT YOUR INCOME? OR IS IT LIKE, 99.999999999. OF THE PEOPLE THAT ARE ON THE SHOW. I PROBABLY LIVE ABOVE MY MEANS.

Original caption

How Much Money Copywriters Make!

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Transcript

What do you do for a living? So I'm a copywriter. Oh, very cool. We're hiring a copywriter. If you're not a complete m*ron like most people on the show, we might hire you. I actually applied. Did you ever hear back? No. What are you making? Uhm, so right now I make $62,500. $62,500? Okay, that's not horrible. How are we doing $62,500? I'm not doing great. Like I wish that I was making a little bit more or- Aren't you doing great? Is it your income? Or is it like, 99.999999999 of the people that are on the show. I probably live above my means.