@squishtokau — 4x breakout

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YOU GUYS RAIDED MY FAVOURITE SQUISHY SHOP 😱👀

@squishtokau

18.9K followers · usually 11.1K views a post

Views

42.4K

Likes

2.1K

Comments

161

Why it worked

The video taps into the creator's existing viral success, creating a sense of community and shared interest around squishy hunting. The generous gift from the store owner adds an element of surprise and delight, making the content relatable and aspirational for viewers interested in similar products.

Summary

The creator visits a "squishy shop" called Neighbours Variety Store after a previous video went viral, leading to customers mentioning the store. The creator is excited to find that the store has restocked with viral jumbo squishies and many new items. The owner gifts the creator a large box of squishies, including a crocodile, cookie, and hamburger-shaped ones.

Structure

1Creator visits a squishy shop due to viral video.
2Shop has restocked with popular items.
3Owner gifts creator a large box of squishies.
4Creator shows off the gifted squishies.
5Creator reveals the shop's location.

Product placement

Neighbours Variety Store: APPEARS - it is a shop where the video is filmed. Removing it would not change what happens in the video. Monster Energy: APPEARS - a logo on a product box. Removing it would not change what happens in the video. Red Bull: APPEARS - a logo on a product box. Removing it would not change what happens in the video.

On-screen text

YOU GUYS RAIDED MY FAVOURITE SQUISHY SHOP 😱👀 APPARENTLY GUYS HAVE BEEN RAIDING THEM AND GOING IN AND MENTIONING ME. THAT'S SO SWEET. SO TODAY I HAD TO GO AND DO SQUISHY SHOPPING AND SEE IF ANYTHING WAS LEFT. AND GUYS, THEY JUST RESTOCKED. THEY HAD ALL THE VIRAL JUMBOS AND SO MANY I'M OBSESSED. THIS IS THE OWNER HERE AND HE GIFTED ME A AND I WAS LIKE, I ACTUALLY CAN'T TAKE THESE. BUT I'M SO EXCITED. I FINALLY GOT THE SO I GOT TWO. I ALSO FOUND THESE MASSIVE WHICH IS SO FUN. A CROCODILE. AND GUYS, HE GAVE OF THEM. SO CUTE. I ALSO GOT THIS FURRY ORBIE WHICH IS SO CUTE. AND THEN I GOT A HAMBURGER WHICH IS SO CUTE. BUT OH MY GOD, WHOLE BOX. I LOVE THEM SO MUCH. LOCATION - UPPER COOMERA, GOLD COAST IF YOU GUYS ARE LOOKING FOR VIRAL SQUISHIES, NEIGHBOURS VARIETY STORE CLEARLY MY HIDDEN GEM.

Original caption

YOU GUYS RAIDED MY FAV SQUISHY SPOT 😱👀 Going squishy hunting at my once-hidden gem… except it’s not so hidden anymore because you guys have been finding it too! ❤️❤️❤️ #squishy