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All breakouts
3.6Talking HeadOther hookLifestyle
Hook
SquishTokAU x Neighbours Variety
@squishtokau
18.9K followers · usually 11.1K views a post
Views
39.7K
Likes
2.3K
Comments
1.7K
Shares
1.5K
Why it worked
The video leverages a popular trend (giveaways) and taps into a passionate community (squishy collectors) by offering a large quantity of desirable products, creating a strong incentive for engagement and sharing.
Summary
The creator, SquishTokAU, is celebrating reaching 10,000 followers by hosting a giveaway in partnership with Neighbours Variety. Five winners will receive a share of the large pile of squishies shown in the video. To enter, viewers must follow SquishTokAU on TikTok, like and share the video, tag three friends, and be located in Australia. The giveaway ends on September 9th.
Structure
- 1Introduction and giveaway announcement
- 2Explanation of partnership with Neighbours Variety
- 3
Original caption
🎀✨ SquishTokAU x Neighbours Variety 10,000 FOLLOWER GIVEAWAY ✨🎀 WE HIT 10K!! 😭🫶🏼 To celebrate, I’ve partnered with Neighbours Variety to give 5 LUCKY WINNERS a share of this HUGE pile of squishies!! 🤯💗🧸 🛍️ Want to shop the squishies yourself? You can find them in-store at Neighbours Variety Upper Coomera, Gold Coast AND Victoria Point, Brisbane! 👀✨ 🎁 5 WINNERS will split these squishies! 📅 Winners drawn 9th September! HOW TO ENTER: 💗 Follow @squishtokau on TikTok 💗 Like & share this video 💗 Tag 3 friends in the comments 💗 You MUST live in Australia 🇦🇺 GOOD LUCK EVERYONE!! 🥹🫶🏼 Thank you SO much for getting us to 10,000 — I can’t wait to send FIVE of you some squishy goodies!! 🎀✨ #SquishTokAU #SquishyGiveaway #GiveawayAustralia #Squishies #SquishyTok
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