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74.6Talking HeadDirect Question hookSaaS
Hook
You work in IT?
@digital.byte
99.5K followers · usually 3.4K views a post
Views
253.5K
Likes
23.7K
Comments
97
Shares
2.6K
Why it worked
The video uses a relatable and humorous punchline to define "IT" in a way that resonates with people in the industry, making it highly shareable.
Summary
A woman working in IT humorously defines "IT" as "Infinitely Traumatized" while at a tech conference, surrounded by IT infrastructure and logos.
Structure
- 1Greeting and question about working in IT
- 2Confirmation and demonstration of IT work
- 3Question about the meaning of IT
- 4Humorous definition of IT
Product placement
Cisco: APPEARS - a logo is visible in the background. Removing it would not change what happens in the video.
AWS: APPEARS - a logo is visible in the background. Removing it would not change what happens in the video.
AMD: APPEARS - a logo is visible in the background. Removing it would not change what happens in the video.
On-screen text
You work in IT?
Yes, yes I do
What actually does IT stand for?
Infinitely Traumatized
Transcript
You work in IT? Yes, yes I do What actually does IT stand for? Infinitely Traumatized
Original caption
IT stands for I’m tired #workingintech #informationtechnology #networkengineer #IT #technology
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