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72.3Silent UGCPOV / Skit hookLifestyle
Hook
Bff:How many breakdowns did you have today? Me:
@stephiedawn33
10.3K followers · usually 675 views a post
Views
83.0K
Likes
3.4K
Comments
15
Shares
2.8K
Why it worked
The video uses a relatable meme format with a cute animal to express a common feeling of being overwhelmed and struggling, which resonates with a wide audience on social media.
Summary
The video shows a chinchilla standing on its hind legs with its paws clasped together, appearing to be in distress. This visual is paired with text that humorously depicts the chinchilla as the "me" responding to a friend's question about "how many breakdowns did you have today?", implying the chinchilla is having a difficult day.
Structure
- 1Question about breakdowns
- 2Chinchilla appears
- 3Chinchilla looks distressed
- 4Text implies chinchilla is struggling
On-screen text
Bff:How many breakdowns did you have today?
Me:
Transcript
Every day I'm struggling
Original caption
struggles are real. #stress #struggle #fyp #truth #breakdown
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