Why it worked
The video uses a common relatable trope of "dressing for the job you want" and juxtaposes it with the reality of being young and still in college, creating a humorous and aspirational narrative that resonates with a young audience.
Summary
A young woman walks into an office building, dressed in a way that suggests she is highly successful. The on-screen text reveals that she is actually still in college and the youngest person in the office, implying a humorous contrast between her appearance and her reality.
Structure
- 1Entering the elevator
- 2Walking out of the elevator
- 3Walking through the hallway
- 4Exiting the elevator area
On-screen text
walking into work
overdressed like I make $70K
a month when in reality I'm
the youngest in the office and
still in college