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AJ+

@ajplus

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Why it worked

The video likely resonated due to its focus on a powerful social justice issue, the use of a compelling slogan, and the timely message of unity and solidarity in a politically charged context.

Summary

Journalist Rana Ayyub explains how a movement in India rejected Prime Minister Modi's divisive Hindu vs. Muslim narrative by fostering interfaith solidarity. The video highlights instances of Hindus feeding Muslims and vice versa, with religious institutions opening their doors to all, suggesting a resurgence of India's unity and diversity.

Structure

1Introduction of the "Cockroach" movement rejecting Modi's divide
2Explanation of a Hindi slogan about Modi playing the Hindu-Muslim card
3Observation of Hindu-Muslim solidarity in India
4Examples of interfaith support and open religious institutions
5Reflection on the resurgence of India's unity and diversity

Product placement

AJ+ (appears, logo in corner, does not act, removing it would not change video)

On-screen text

AJ+ How India's "Cockroach" movement rejected Modi's Hindu vs. Muslim divide RANA AYYUB Columnist, Washington Post There is a slogan in Hindi which says, "Jab jab Modi darta hai, Hindu-Muslim karta hai." which is, "Every time Modi is scared, he [plays the] Hindu-Muslim [card]." So I have never seen this kind of Hindu-Muslim solidarity in India. There are Hindus feeding Muslims, Muslims feeding Hindus. Mosques are opening their doors. Gurdwaras are opening their doors. You know the idea of India that we all used to speak about - you know, 1.4 billion people, Hindus, Muslims, unity and diversity - which was losing ground. I think it is, it is back.

Original caption

Journalist Rana Ayyub explains how India’s “cockroach” movement rejected Indian Prime Minister Modi’s divisive Hindu vs. Muslim narrative. #India #Cockroach #Students #RanaAyyub #Protest