“coffee is just a hype”

The video likely performed well due to its visually appealing and satisfying demonstration of a DIY skincare treatment. The use of on-screen text to list benefits makes the information easily digestible, appealing to a broad audience interested in beauty and skincare hacks.

The video demonstrates how to make and apply a coffee-based face mask. It highlights four benefits of the mask: brightening dull skin, exfoliating dead skin cells, de-puffing the face, and protecting against aging signs. The creator advises using fine grounds for face skin and applying the mask 1-2 times a week.