Why it worked
The video uses a relatable question about beauty products and then humorously contrasts the common answer with a DIY approach, making it engaging and shareable.
Summary
The video shows a person mixing ingredients in a bowl, then applying them under their eyes. The on-screen text poses a question about favorite concealers, followed by "Me:" indicating the person's response through their actions.
Structure
- 1Mixing ingredients in a bowl
- 2Applying mixture under eyes
- 3Showing the result
On-screen text
: "what's your favourite concealer?"
Me:
Me:
Me: