HAPPENING NOW CBS NEWS 24/7

@substox

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Promoted product

Campbell's

For generations, people have trusted Campbell's® Soup to provide authentic, flavorful and readily available soups, meals, and recipes.

Why it worked

The video leverages a controversial and potentially damaging statement from a high-profile executive, creating immediate intrigue and shock value. The use of direct audio clips and clear visuals of the product makes the story compelling and shareable.

Summary

This video reports on an alleged racist rant by a Campbell's executive, Martin Bally, who expressed disdain for the company's products and the people who buy them. The report includes audio clips and visuals of Campbell's products, highlighting the controversy and potential impact on the company.

Structure

1News intro with CBS News 24/7 graphic
2Introduction of the controversy: racist rant by Campbell's executive
3Audio clip of the executive's statements about Campbell's products and consumers
4Visuals of Campbell's products and company branding

Original caption

I used to eat Campbell growing up… but Martin Bally doesn’t eat the food #campbells

More from @substox

Product placement

CBS News 24/7: Appears as a news channel watermark and on-screen graphic. Removing it would not change the video's content. Campbell's: Appears as cans of soup on shelves, in historical images, and as a logo. The audio directly discusses Campbell's products and the company's executive. Removing it would significantly change the video's content and meaning. SubStox.com: Appears as a watermark and on-screen text. It is the creator's website and likely where the video is hosted or promoted. Removing it would remove the creator's attribution and potential CTA.

On-screen text

HAPPENING NOW CBS NEWS 24/7 LIVE CBS NEWS 24/7 HEADLINES CHINA LAUNCHES SPACECRAFT TO BRING 3 STRANDED ASTRONAUTS BACK FROM SPACE STATION LIVE CBS NEWS 24/7 RECORDING OF RACIST RANT ALLEGEDLY BY CAMPBELL'S SOUP EXEC LEADS TO LAWSUIT AND INVESTIGATION TOP STORIES RECORDING OF RACIST RANT ALLEGEDLY BY CAMPBELL'S SOUP EXEC LEADS TO LAWSUIT AND INVESTIGATION ALWAYS ON BREAKING NEWS HEADLINES WALL STREET EDGES HIGHER AMID EARNINGS FEARS AND RENEWED HOPES OF FED RATE CUT SUBSTOX.COM ALLEGED AUDIO OF CAMPBELL'S EXECUTIVE MARTIN BALLY I don't buy f***ing Campbell's products barely anymore. It's unhealthy. I don't even know what the f***'s in it. Even in a can of soup, I look at it and - bioengineered meat. I don't want to eat a f***ing piece of chicken that came from a 3D printer, do you? LIVE CBS NEWS 24/7 RECORDING OF RACIST RANT ALLEGEDLY BY CAMPBELL'S SOUP EXEC LEADS TO LAWSUIT AND INVESTIGATION HEADLINES EXTRACTION SET FOR FORMER GUANTANAMO DETAINEE ACCUSED OF TERROR PLOT AFTER FLEEING TO UGANDA GROUP HOME SUBSTOX.COM CAMPBELL'S THE CAMPBELL'S COMPANY Campbell's Goldfish RAO'S PREGO SNACK FACTORY KETTLE Prego SNACK FACTORY CHUNKY CHUNKY PACIFIC CAPE COD LATE JULY Lance V8 VOICE OF MARTIN BALLY CAMPBELL'S VICE PRESIDENT OF INFORMATION TECHNOLOGY we have s*** for f*** poor people, right? CNBC STREAM CNBC+ we have s*** that's for poor people. CNBC Who buys our S***? People are f*** poor. CNBC SUBSTOX.COM

Transcript

I used to eat Campbell growing up… but Martin Bally doesn’t eat the food Recording of racist rant allegedly by Campbell's soup exec leads to lawsuit and investigation I don't buy f***ing Campbell's products barely anymore. It's unhealthy. I don't even know what the f***'s in it. Even in a can of soup, I look at it and - bioengineered meat. I don't want to eat a f***ing piece of chicken that came from a 3D printer, do you? Extraction set for former Guantanamo detainee accused of terror plot after fleeing to Uganda group home We have s*** that's for poor people. Who buys our S***? People are f*** poor.