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Hook
HAPPENING NOW CBS NEWS 24/7
@substox
28.7K followers · usually 26.8K views a post
Views
144.7K
Likes
22.4K
Comments
232
Shares
3.1K
Promoted product
Campbell's
Why it worked
The video leverages a controversial and potentially damaging statement from a high-profile executive, creating immediate intrigue and shock value. The use of direct audio clips and clear visuals of the product makes the story compelling and shareable.
Summary
This video reports on an alleged racist rant by a Campbell's executive, Martin Bally, who expressed disdain for the company's products and the people who buy them. The report includes audio clips and visuals of Campbell's products, highlighting the controversy and potential impact on the company.
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Transcript, structure and on-screen text
5 beats, a 110-word transcript and 56 lines of on-screen text — the parts you need to write your own version.
Original caption
I used to eat Campbell growing up… but Martin Bally doesn’t eat the food #campbells
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