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6 videos6 creators
5.8Talking HeadPOV / Skit hookLifestyle
Hook
POV: Shake Shack coming to the 518 🍔 1475
@elizabethsommersbeauty
18.0K followers · usually 15.2K views a post
Views
85.9K
Likes
8.9K
Comments
171
Shares
1.8K
View velocity
+2.1K views over 23.1d · ~90/day · 8 observations
Promoted product
Shake Shack
Why it worked
The video leverages the anticipation of a popular food chain opening in a specific local area, using a "POV" format to create a sense of personal discovery and excitement for the community.
Summary
The video shows the exterior of a new Shake Shack location that is opening soon. On-screen text indicates the opening is in one week and provides hiring information.
Structure
- 1Exterior shot of Shake Shack
- 2On-screen text announcing opening and hiring
- 3Close-up of Shake Shack signage
- 4View of outdoor seating area
Product placement
Shake Shack (ACTS - restaurant chain, visible exterior and branding, serves food and frozen custard; removing it would change the video's subject)
Linktree (APPEARS - creator's bio link, a link aggregator; removing it would not change what happens in the video)
Original caption
And it opens in 1 week from today in Stuyvesant plaza! 🍔 @SHAKE SHACK #shakeshack #518foodie #518eats #albanyny #shopwithme
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