Shake Shack New Reese's Peanut Butter Cup Shake

@eatsbynat

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SoundTikTok sound · original sound - eatsbynat

Promoted product

Shake Shack Reese's Peanut Butter Cup Shake

Why it worked

The video effectively leverages a popular flavor combination (Reese's Peanut Butter Cups) with a well-known fast-casual brand (Shake Shack) to create a highly shareable and desirable food review. The creator's enthusiastic reaction and detailed description of the shake's components tap into nostalgia and sensory appeal, making it relatable and enticing to a broad audience.

Summary

The creator reviews Shake Shack's new Reese's Peanut Butter Cup Shake, highlighting its ingredients and taste. She describes it as creamy, peanut buttery, and nostalgic, encouraging viewers to try it.

Structure

1Introducing the Reese's Peanut Butter Cup Shake
2Describing the shake's ingredients and construction
3Tasting the shake and giving initial reactions
4Describing the flavor profile and nostalgic connection

Original caption

Shake Shack’s New Reese’s Peanut Butter Cup Shake is almost too good…🥜🍫 @SHAKE SHACK @Reese’s #ShakeShackPartner #ShakeShack #Reeses #Foodie #peanutbuttercups

More from @eatsbynat

Product placement

Shake Shack (restaurant chain): APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Reese's (candy brand): ACTS - its products (Reese's Peanut Butter Cups, Reese's Pieces) are used as ingredients and toppings in the shake. Removing it would change what happens in the video. Shake Shack (product): ACTS - the Reese's Peanut Butter Cup Shake is the subject of the video, being reviewed and consumed. Removing it would change what happens in the video.

Call to action

run a Shake Shack and give their new Reese's Peanut Butter Cup Shake a try

On-screen text

Shake Shack New Reese's Peanut Butter Cup Shake Shake Shack just launched their Reese's Peanut Butter Cup Shake vanilla frozen custard hand spun with Reese's creamy peanut butter and fudge and then poured into a crackable dark chocolate shell all of that's finished with whipped cream and topped with Reese's Mini Peanut Butter Cups and chopped Reese's Pieces that is so good hmm it's creamy and perfectly peanut buttery hmm it tastes like I'm biting into the creamiest Reese's Peanut Butter Cup but we gotta do it and get a bite of all these toppings hmm amazing peanut buttery creamy sweet and the Shake Shack vanilla frozen custard takes it to the next level hmm so nostalgic it's literally all the flavors I grew up loving in one shake but this is your sign to run a Shake Shack and give their new Reese's Peanut Butter Cup Shake a try it is so good and literally brings me back to my childhood I love it Mwah I'll see you there

Transcript

Shake Shack just launched their Reese's Peanut Butter Cup Shake. Vanilla frozen custard, hand spun with Reese's creamy peanut butter and fudge, and then poured into a crackable dark chocolate shell. All of that's finished with whipped cream and topped with Reese's Mini Peanut Butter Cups and chopped Reese's Pieces. That is so good, hmm. It's creamy and perfectly peanut buttery, hmm. It tastes like I'm biting into the creamiest Reese's Peanut Butter Cup. But we gotta do it and get a bite of all these toppings, hmm. Amazing peanut buttery, creamy, sweet. And the Shake Shack vanilla frozen custard takes it to the next level. Hmm, so nostalgic. It's literally all the flavors I grew up loving in one shake. But this is your sign to run a Shake Shack and give their new Reese's Peanut Butter Cup Shake a try. It is so good and literally brings me back to my childhood. I love it. Mwah. I'll see you there.