SALLY. COLORfest

@nailedbyelz

1.5K followers · usually 1.3K views a post

Views

20.9K

Likes

1.6K

Comments

13

Shares

328

SoundTikTok sound · goodbye horses

View velocity

+174 views over 4.1d · ~43/day · 4 observations

Promoted product

Sally Beauty

Sites-SA-Site

2 videos2 creators

Why it worked

The video effectively leverages a popular seasonal event (Colorfest) and combines it with clear, actionable promotions (BOGO, discounts) on a wide variety of beauty products, appealing to a broad audience interested in hair and nail care.

Summary

This video showcases various promotions and deals available at Sally Beauty during their "Colorfest" event. It highlights buy-one-get-one-free offers on hair color brands, discounts on haircare, and deals on nail products, encouraging viewers to visit the store or download the app.

Structure

1Introduction to Sally Beauty's Colorfest
2Showcasing hair color promotions (Arctic Fox, Wella)
3Highlighting haircare and nail product deals
4Demonstrating in-store displays and product variety

Original caption

Join us for Colorfest this month at @Sally Beauty #sallybeautypartner #sallybeautyassociate #vividhaircolor #hairtok #beautysale

More from @nailedbyelz

Product placement

Sally Beauty: This is a beauty supply store that sells hair and nail products. It appears throughout the video as the location and the brand being promoted. Removing it would change what happens in the video. Arctic Fox: This is a brand of hair dye. It is shown on shelves and is part of a "Buy 2 Get 1 Free" promotion. Removing it would change what happens in the video. Wella: This is a brand of hair dye. It is shown on shelves and is part of a "Buy 2 Get 1 Free" promotion. Removing it would change what happens in the video. AGEbeautiful: This is a brand of hair products. It is shown on displays and is part of a promotion. Removing it would change what happens in the video. POX Naturals: This is a brand of hair dye. It is shown on a display. Removing it would change what happens in the video. LA Girl: This is a brand of makeup. It is shown on a display. Removing it would change what happens in the video. Good Dye Young: This is a brand of hair dye. It is shown on shelves. Removing it would change what happens in the video. ColorCharm: This is a brand of hair dye. It is shown on shelves. Removing it would change what happens in the video. Nailboo: This is a brand of nail products. It is shown on a display. Removing it would change what happens in the video. Ghost Salon: This is a brand of nail products. It is shown on a display. Removing it would change what happens in the video. Andis: This is a brand of clippers. It is mentioned in a promotion. Removing it would change what happens in the video. Wahl: This is a brand of clippers. It is mentioned in a promotion. Removing it would change what happens in the video.

Call to action

Download the Sally app today to get exclusive deals and updates on all the deals going on this month

On-screen text

SALLY. COLORfest A celebration of hair & nails. All month long. #sallypartner Buy two, get one free deals all month SALLY BEAUTY We're hiring! #sallypartner Buy 2 Get 1 Free on your favorite hair color brands 7/30-8/15 #sallypartner Buy 2 Get 1 Free on Wella 7/30-8/31 #sallypartner Save $5 when you spend $20 on select haircare #sallypartner Buy 2 Get 1 Free on Gel, Dip, Polish, & Press ons 8/16-8/31 #sallypartner SALLY. #sallypartner Search 3511 East Race Ave, #500, Searcy 15% off buy online, pick up in-store. Ends August 2. Hi, Elizabeth! 411 Points $8 (89 pts) to your next reward! 0 pts 500 PTS = $5 500 pts COLORfest is coming! A celebration of hair & nails with 100s of new arrivals, starting July... Learn more Shop now Can't miss deals. Buy two, get one free hair color mix and match Spend $20, Save $5 on select hair care Up to 40% off select styling tools Up to 25% off select Andis & Wahl clippers and trimmers Home Shop Eliza #sallypartner

Transcript

Colorfest is back at Sally Beauty and I partnered with them today to show you my favorite deals that we've got going on all month long. All month long. Buy 2 Get 1 Free on your favorite hair color brands 7/30-8/15 Buy 2 Get 1 Free on Wella 7/30-8/31 Save $5 when you spend $20 on select haircare Buy 2 Get 1 Free on Gel, Dip, Polish, & Press ons 8/16-8/31 SALLY. Search 3511 East Race Ave, #500, Searcy 15% off buy online, pick up in-store. Ends August 2. Hi, Elizabeth! 411 Points $8 (89 pts) to your next reward! 0 pts 500 PTS = $5 500 pts COLORfest is coming! A celebration of hair & nails with 100s of new arrivals, starting July... Learn more Shop now Can't miss deals. Buy two, get one free hair color mix and match Spend $20, Save $5 on select hair care Up to 40% off select styling tools Up to 25% off select Andis & Wahl clippers and trimmers Home Shop Eliza Download the Sally app today to get exclusive deals and updates on all the deals going on this month