NEW HAIR COLOR & GLOSS @ SALLY BEAUTY

@nailedbyelz

1.5K followers · usually 1.3K views a post

Views

42.8K

Likes

3.6K

Comments

16

Shares

56

SoundTikTok sound · Rockstar by Hannah Montana

View velocity

+24.3K views over 4.1d · ~5.9K/day · 4 observations

Promoted product

IGK Color Depositing Masks

Founded by renowned hairdressers, IGK presents styling products for the modern generation. Shop our collection of hair products for a variety of hair types.

Why it worked

The video effectively uses a native mention strategy by showcasing a variety of new and desirable hair products in a retail setting, appealing to viewers interested in beauty and hair care trends without an overt sales pitch.

Summary

The video showcases a variety of new hair coloring and gloss products available at Sally Beauty. It features new shades from brands like IGK, KERACOLOR, Punky Color, XMONDO, and ION, highlighting their availability and new offerings.

Structure

1Introduction to Sally Beauty and new hair color/gloss products
2Showcase of IGK Color Depositing Masks
3Showcase of KERACOLOR High Shine Gloss
4Showcase of Punky Color Sugar Cloud

Original caption

#hairproduct #hairdye #newproduct @Sally Beauty @KERACOLOR

More from @nailedbyelz

Product placement

Sally Beauty: APPEARS - a store where products are sold. Removing it would not change what happens in the video. IGK Color Depositing Masks: ACTS - shown as new products available for purchase. Removing it would change what happens in the video. KERCOLOR High Shine Gloss: ACTS - shown as new products available for purchase. Removing it would change what happens in the video. Punky Color Sugar Cloud: ACTS - shown as new products available for purchase. Removing it would change what happens in the video. XMONDO Super Gloss: ACTS - shown as new products available for purchase. Removing it would change what happens in the video. IGK Root Touch Up Spray: ACTS - shown as new products available for purchase. Removing it would change what happens in the video. ION Demi Permanent Gloss: ACTS - shown as new products available for purchase. Removing it would change what happens in the video.

On-screen text

NEW HAIR COLOR & GLOSS @ SALLY BEAUTY IGK Color Depositing Masks 3 New Shades KERCOLOR High Shine Gloss 9 New Shades New Punky Color Shades!!! XMONDO Super Gloss 2 New Shades IGK Root Touch Up Spray 5 New Shades ION Demi Permanent Gloss 10 new shades