Why it worked
The video leverages a popular "rating" format for food and drinks, combined with visually appealing presentation of large, shareable "fish bowl" drinks and a variety of food items. The use of on-screen text for ratings and clear visuals of the food being enjoyed makes it easily digestible and shareable content.
Summary
The video features a group of friends rating various food and drink items at The Ritz in Okoboji, Iowa. They try fish bowls, flatbread, a walleye BLT, fries, fried mushrooms, cheese balls, Hawaiian pizza, and wings, giving scores for each.